Mass media is traditionally considered to be a window through which an average consumer sees the world. The print media enjoys an enviable position in this regard as it is the oldest amongst the mass media in terms of evolution.

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The newspaper, as the name suggests is the harbinger of news and the first lead stories, by extension is the logical placement for the most important news of the day. The decision regarding which story is the most important is the result of both covert and overt thought processes. More often than not it is the news value of a particular event that slots it into the number one position but perceptions as regards news values can differ. This difference in perception could be due to newspaper policy, ownership patterns etc.

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